Hi Bellas,
As we step into 2026, it’s the perfect time to reflect on our beauty routines and make resolutions that will help us look and feel our best. This year, let’s commit to freshening up our makeup and skincare habits with a few essential resolutions. Here are some beauty resolutions you can implement to make the most of the new year!
Hi Bellas,
The holiday season is upon us, bringing with it festive parties, family gatherings, and countless opportunities to shine. Whether you want to dazzle at a holiday party or simply look stunning for your family photos, mastering the art of holiday glam is essential. Here are some expert tips to help you achieve a radiant holiday look that will turn heads!
Hi Bellas,
The highly anticipated Sephora VIB Sale is finally here! This is the perfect opportunity to stock up on your favorite beauty products, try something new, or even get a head start on your holiday shopping. Here are some must-have items you should consider adding to your cart during the sale. And everything I'm recommending doesn't currently have a separate pro discount so it's great to buy for your kit if you're a pro makeup artist as well.
Dear IMA Family,
As the leaves begin to change and the crisp autumn air settles in, it’s time for makeup artists to prepare for a busy season ahead! Fall brings exciting opportunities with new trends, events, and an influx of clients eager to embrace autumn vibes. Here are some tips and tricks to ensure you're fully prepared to make the most of this enchanting season.
